Privacy Policy
Effective Date: April 22, 2026
Novak Rentals, LLC (Assumed Name: Next Wave Watersports) ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [yourwebsite.com], interact with our services, or opt in to receive text messages (SMS/MMS) from us.
Please read this policy carefully. By accessing our website or providing your mobile phone number to receive messages, you consent to the practices described here.
1. Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, mailing address, phone number, and any other information you voluntarily provide (e.g., when filling out forms, creating an account, or contacting us).
- Mobile Phone Number and Messaging Data: When you opt in to our text messaging program, we collect your mobile phone number and your consent to receive messages.
- Usage and Technical Data: IP address, browser type, device information, pages visited, and cookies or similar tracking technologies (see our section on Cookies below for details).
- Other Data: Any additional information you provide in communications or through our services.
For our text messaging program specifically, the primary data collected is your mobile phone number and explicit consent/opt-in confirmation.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, operate, and improve our website and services.
- To communicate with you, including responding to inquiries and sending administrative messages.
- For our text messaging (SMS/MMS) program: To send you informational, transactional, promotional, or other messages related to your reservation or weather concerns.
- To personalize your experience and deliver relevant content.
- For analytics, security, fraud prevention, and legal compliance.
- Any other purpose disclosed at the time of collection or with your consent.
We only use mobile numbers and messaging consent data for delivering our own messages and operating the program. We do not use this data for unrelated purposes.
3. Text Messaging (SMS/MMS) Program – Specific Disclosures
If you opt in to receive text messages from us (via our website, keyword, or other method), the following applies:
- Consent: By providing your mobile phone number and opting in (e.g., by checking a box or texting a keyword), you agree to receive SMS/MMS messages from Novak Rentals, LLC (Assumed Name: Next Wave Watersports). Consent to receive text messages is not a condition of purchasing any goods or services.
- Message Frequency: You may receive messages on an as-needed basis for order updates and promotions. Message frequency may vary.
- Message and Data Rates: Message and data rates may apply. Check with your carrier for details.
- Opt-Out: To stop receiving text messages, reply STOP to any message we send. You will receive a confirmation message. After opting out, you will no longer receive messages (except for any final confirmation).
- Help: For assistance, reply HELP to any message or contact us at info@nextwavewatersports.com.
- Supported Carriers: Messages are supported on major U.S. carriers; availability may vary.
We use a third-party messaging provider (such as Twilio) solely to facilitate the delivery of our messages.
Important: Mobile information (including your phone number) and messaging consent/opt-in data are not shared, sold, rented, or otherwise provided to any third parties or affiliates for marketing or promotional purposes. All categories of information described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties except as necessary to operate the messaging service (e.g., with our messaging provider for delivery and compliance only) or as required by law.
4. Sharing and Disclosure of Information
We may share your information in the following limited circumstances:
- With service providers and vendors who assist us in operating our website, services, and messaging program (e.g., hosting providers, analytics services, or messaging platforms like Twilio). These parties are contractually obligated to protect your data and use it only for the purposes we specify.
- For business transfers (e.g., in the event of a merger, acquisition, or sale of assets).
- To comply with legal obligations, respond to lawful requests, or protect our rights, safety, or property.
- With your explicit consent.
Except as described above, we do not sell, rent, or share your personal information—including mobile numbers or SMS consent data—with third parties or affiliates for their independent marketing or promotional purposes.
5. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance user experience, analyze website traffic, and support marketing efforts. These technologies allow us to remember user preferences, understand browsing behavior, and improve site performance.
You may choose to disable cookies through your browser settings; however, doing so may limit certain features or functionality of the website.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no security system is impenetrable, and we cannot guarantee absolute security.
7. Your Rights and Choices
You may:
- Access, update, or delete your information by contacting us.
- Opt out of marketing communications (including texts, as described above).
- Manage cookie preferences through your browser settings.
